When you're starting a small business, you must perform multiple roles, including marketing and sales. While some people are naturally good at these fields, others might find it difficult to make the transition. Here are some sales and marketing tips to help you make the most of your time and energy. If you'd like to learn more about these skills,...

When it comes to the industry, innovation is the name of the game. There are more ways to market and sell than ever before. With the help of the internet, traditional industries can reach new levels of success with a new way to market. Besides traditional methods, like television ads, marketing innovations have expanded into the world of digital...

While the definition of sales and marketing strategies might be similar, the two departments differ in their approach. Sales is the process of assessing a potential client's suitability for a company's product or service and persuading them to purchase it. Marketing, on the other hand, focuses on the product or service and its attributes. Both...